Creator content built for your paid social.

Commission UGC you own outright and run it as ad creative. Test more variations, refresh creative faster, and pay a fraction of a studio shoot.

Full usage rights includedMultiple variants per briefDelivered in days, not weeks

Trusted by teams running creator programs at scale

MamaearthboAtNykaaMeeshoMyntraZomatoSwiggyLenskart

Your ad creative is three months old, performance is decaying, and a studio reshoot is six weeks out.

Why brands commission UGC here

You own the content and can run it as an ad

Usage rights and paid amplification terms are agreed in the brief before work starts, so the content arrives cleared for use in paid social. There is no follow-up negotiation once you decide a piece is working.

You get variants, not a single hero asset

Brief several creators against the same concept and receive multiple takes on it. Test hooks, formats, and demographics against each other rather than betting the quarter on one expensive asset.

You refresh creative on a weekly cadence

When an ad fatigues you commission a replacement in days rather than scheduling a shoot. Creative refresh stops being a production project and becomes a routine operation.

You pay creator rates, not production rates

A UGC brief with a creator costs a fraction of a studio shoot with a crew. The budget that produced one polished asset produces a month of testable variants instead.

How UGC works on CreatorMeld

Rights in the brief

Cleared for paid before it is shot.

Usage duration, channels, and paid amplification are stated in the brief, so what arrives is ready for your ad account.

Format specs upfront

Aspect ratio, length, and hook defined.

Specify vertical, square, or landscape, runtime, and the hook you need so the content drops straight into your ad set.

Performance feedback

Tell creators what actually worked.

Attribution shows which creator's asset performed. Rebrief the ones that convert and build a bench of proven UGC producers.

We built a scalable pipeline of on-brand UGC across multiple markets. It let us rapidly test and iterate creative, improving engagement and informing our paid media strategy.

25 pieces of content producedMultiple markets coveredCreative refresh in days
NS

Neha S.

Performance Marketing Lead

Refresh your ad creative without booking a studio.

Brief creators for UGC you own outright and get testable variants back in days.

Full usage rightsMultiple variantsEscrow protected