Briefs creators actually follow.

Send structured campaign briefs with deliverables, timelines, and usage rights spelled out. Negotiate rates in the same thread and confirm the deal without leaving the platform.

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Reusable brief templatesRate benchmarks on every offerDeliverables agreed upfront

Trusted by teams running creator programs at scale

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The brief was a voice note, the deadline was in a DM, and the usage rights were never discussed at all.

Every expectation written down before work starts

Deliverables are explicit

Content type, count, and format agreed before anyone starts shooting.

Revisions are bounded

Rounds are set in the brief, so scope creep has nowhere to hide.

Usage rights are stated

Paid amplification and reuse terms agreed at the point of the offer.

Nothing lives in a DM

The brief, the negotiation, and the confirmation are one record.

01 / BUILD THE BRIEF

Write it once and reuse it for every campaign

Build a brief with deliverables, timelines, talking points, do-not-mention items, and usage rights. Save it as a template and the next campaign starts from a working draft rather than a blank page. Your third campaign takes a fraction of the time your first one did.

  • Deliverables specified by content type and count
  • Talking points and restricted topics stated upfront
  • Usage rights and paid amplification terms included
  • Save any brief as a reusable template

02 / SEND AT SCALE

Reach twenty creators without writing twenty messages

Send the same brief to your entire shortlist in one action. Each creator receives it personalised with their name and their rate, and you track who has opened, who has responded, and who has passed, all from one view rather than a spreadsheet of DM statuses.

  • Send one brief to an entire shortlist at once
  • Personalised per creator with their own rate
  • Track opened, responded, and declined in one view
  • Follow up automatically on no response

03 / NEGOTIATE AND CONFIRM

Agree the rate with data on the table

Counter-offers happen in the same thread as the brief, with rate benchmarks for comparable creators visible to both sides. When you agree, the deal is confirmed and the budget moves into escrow in one step. There is no separate contract email and no ambiguity about what was agreed.

  • Offers and counter-offers in a single thread
  • Market rate benchmarks visible to both sides
  • Confirmation moves the deal straight into escrow
  • Contract generated automatically from the agreed terms

More on briefs and outreach

Brief templates

Standardise how your team briefs.

Shared templates mean every campaign your team runs briefs to the same standard, whoever is sending it.

One thread per deal

Every message in campaign context.

Brief, negotiation, submissions, and feedback stay in one thread attached to the deal, not scattered across inboxes.

Deliverable tracking

Know what is outstanding at a glance.

Each deliverable tracks its own status from briefed to submitted to approved, so nothing is quietly missed.

“We built a scalable pipeline of on-brand content across multiple markets. It let us test and iterate creative rapidly and informed our paid media strategy.”

25 creators briefed at onceZero manual outreachTemplates reused across markets
AM

Arjun M.

Brand Manager, boAt

Brief your next campaign properly.

Set deliverables, timelines, and rights once, then send it to your whole shortlist in a single action.

Start as a brandJoin as a creator
Reusable templatesSend to a shortlist at onceEscrow on confirmation